ROYAL CARIBBEAN SAFETY VIDEO

The Royal Caribbean Group recognized the necessity for a fresh safety video to precede every guest excursion across its diverse fleet, encompassing Royal Caribbean, Celebrity Cruises, and Silversea Cruises. The imperative was not only to ensure compliance with legal and safety standards but also to create an engaging and captivating experience for the passengers.

Taking charge, I led the team through the entire process, from crafting the script and conceptualizing initial storyboards to overseeing the design of backgrounds and ships. Given the compact size of our team, each member played a crucial role, contributing their skills to various aspects of the project. Our creative inspiration drew from the iconic Saul Bass and the golden era of luxury travel, infusing the safety video with a touch of timeless elegance and sophistication.